Wednesday, December 17, 2008


What is Real Estate Staging?

I know that most of you know. But many of the real estate agents and sellers I have spoken with lately still don’t know or understand what staging is and how it can help them sell houses.

So what is Real Estate Staging?

1. The process of setting the stage and preparing a house to be sold. This process may include de-cluttering, de-personalizing, making repairs, moving, rearranging or placing furniture and accessories. Staging is transforming someone’s home, a very personal space, into a house, a neutral and depersonalized sellable product. How someone lives in their house is very different than having a house that will show well in the real estate market.

2. Staging is merchandising a homes best features, making a house more marketable. Real estate staging should be part of every sellers and listing agents marketing plan. Staging prepares a house to make a good presentation. Staging makes a house stand out form the competition and gives it a real competitive edge. Once a house is staged you have the best marketing pictures possible for the MLS internet listings.

I hope this helps to explain what staging is and how it can help sellers and agents get houses SOLD.
I welcome all comments and questions.

1 comment:

  1. Excellent post I was checking always this blog and I'm intimidated! Extremely useful information particularly the last part I care for such information a lot.
    If you are interested in staging check Home staging Warszawa

    ReplyDelete